Yesterday at lunch, I am concerned I do not know why, to the packaging of various foods that were on the table, like when I was little when I read the composition of banana on the side of the yellow box. The conversation was not in fact live longer, the quiet life flowing: no music, just the sound of that fourchettées chew, you take a little mashed, you think it is good that mash , hold the crumbs form a bizarre design, in short, the machine is stopped, and that's good.
Still, I undertook to consider carefully packaging cartons, and ultimately it is a mine. There was such a box of chocolate biscuits and lemon not very good. Besides traditional ingredients more or less natural (rather not natural, in fact), a mad marketingeur had undertaken to summarize the history of pastry into four lines. I understand his logic to him "they want authentic? Well, I'm going to give me, the authentic." And hop, not at all daunted by the enormity of the task, he began to read everything that was done on the issue, writing to every university around the world who have been working for decades on the pastry to Through the ages, sometimes stopping on a particular story. Ha good, the rum baba was coined from an Desiccated bun with a trip under Louis XV? Oh dear: you knew that buttons come from the Italian Renaissance? No, she did not know, and given his head in dismay, she cares royally. Finally it is certain that our marketingeur is a workaholic since in terms of his research and his writing and goldsmith, he came to these wonderful lines, shattering simplicity: In the Middle
Ages, it was (sic) bakers who were responsible for making cakes because at that time, sugar was still unknown and remains a luxury. The Pastry them were concentrating on meat pies and fish and "pies". They had a little place of our current caterers. It is only sixteenth and seventeenth centuries was born pastry "modern".
We are left speechless: as of brevity, a style that does not bother with frills, which goes straight to the point, leaving the way everything is incidental, just to give it authenticity. But unfortunately there is something he has forgotten the guy. The original idea was to one side of the cake industry, the other a historical text which immediately forget the manufacturer. But our marketingeur, carried away by his writing talent, has made all fail. Before the text sublime, we cry, thinking of those centuries of pastry who gave birth to this thing bland and soft to the bite.
PS: I am moving Saturday, so not sure I can post next week. Happy New Year and also friends.
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