14/11/10 7:53 p.m.
The new Carrefour is delayed
The deployment of the new design Planet is postponed to the second half of 2011.
Planet the new Carrefour hypermarket concept has the ignition delay. Reportedly, his deployment, which should reinvigorate sales of the largest stores in the distributor, will not start before the end of the first half of 2011 and at a faster slower than expected. September 16, during the presentation of Planet to investors, the Carrefour management had spoken to deploy "rapid", with five openings planned in France before the end of the year, in addition to the pilot stores opened in September Vénissieux and Ecully, near Lyon. But the holiday season is crucial for the sign and not conducive to starting work, several changes have been postponed. "The position of management is constantly evolving," says Serge Corfa, national delegate CFDT. Between conversion to the new concept and the establishment of a new work organization, they do want is us panic. "
By the beginning of 2013, 500 stores are planned transformations in Europe (France, Spain, Italy, Belgium, Greece). According to the catchment areas, restructuring will be more or less heavy. 245 hypermarkets, representing 70% of sales in Western Europe, must pass under the Carrefour Planet. The other 255 will retain their current banner but will adopt some "bricks" of the new concept. The invoice for Carrefour amount to 1.5 billion euros, representing an average cost of 4.2 million for each store Planet.
Doubt image price
In France, hypermarkets, 203 to 230 company-owned, 120 are eligible for the new concept multi-specialist. As expected, it is the largest (over 8000 m²) in urban areas are targeted. A list of 70 stores to turn over eighteen months has been disclosed in early November, but it is not said that 50 others are converted.
Internally, rumors about the divergent performance Planet "good", according to some "mixed" for others. Analysis of the first results depends on the rest of the program. Or relevance the new concept is compelling and deployment can be fast, or we need to correct the copy and things may take longer.
According to independent consultant Frank Rosenthal, "there is also a big doubt about the price image conveyed by Planet consideration for a better shopping experience but sensitive issue in the current economic climate."
The magnitude of the task has already pushed back the leadership on the implementation of the new "business model", another site that should be initiated at the end of this year, pushed back to late 2011. No doubt the issue of Planet - "reinventing the hypermarket to create value "- is a priority. The 500 European hypermarkets
referred weigh 40% of Carrefour's global sales, 37 billion euros. The transformation of the park is supposed to allow by 2015 a sales increase of 18% and an improvement in operating margin to 5.3% of sales against 3.5% in 2009.
Arise, Alexander
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