the site of the newspaper franchise-Magazine.com February 12, 2010
Mr.Bricolage launches into the discount with The Warehouse Stores
By Olivia Leroux, Franchise-Magazine.com
DIY - STRATEGY , published Friday, February 11, 2011
After buying The Briconautes late 2009, Mr. Bricolage drives the point home. The now number 3 of its market, behind branches Leroy Merlin and Castorama, has signed a strategic partnership with the group Samse / The Toolbox. Agreement through which both companies agree to jointly develop a network of discount stores under the banner of The Warehouse Stores. The Warehouse Stores
already exists, and federates the hour 15 outlets nearby, located in the southeast quarter of France's historic stronghold Samse. Further deployment of the network will be "both free and integrated," said a press release, and under the leadership of "society DEDB, 50% subsidiary of the two groups. "Provided that the first test to be conducted during the first half of 2011 on a store of 2,500 sq.m., is proving successful.
A nice step for accessing and Mr.Bricolage a market segment - the discount - which was still missing, despite its 600 outlets in France. And that would still be almost 20% of industry sales. It has yet to be validated by the Authority Competition.
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