read on the website www.ac-franchise.com February 20, 2011
GENERAL PERSPECTIVE: The network continues its coverage of opticians free in France
While the first store Générale d'Optique opened in 1993 at Val de Fontenay, not until 2003 that teaches GrandVision group chose to continue its development through franchising.
While in 2009 the network had received about fifty nouveauveaux stores (including twenty franchises), he continues mesh gift in 2010 with 46 new addresses, including 22 franchises. The network now has close to 400 outlets in France (nearly 120 franchised) in shopping malls or city centers. On surfaces
commercial minimum of 150 m2, the franchise sells optical glasses frames, glasses. This specialist optical committed to providing its customers with low prices and all included the selling prices are established for a complete pair of eyeglasses with a frame and two lenses, regardless of the correction.
The sign still continues its coverage area including commercial and therefore looking for new candidates to the adventure.
A new franchisee Générale d'Optique, the network guarantees access to all national communications (advertising at point of sale (POS, ILV), national advertising (TV, Internet ...). range of targeted marketing campaigns tailored to local environments), a service dedicated to custom and third-party payer per store (over 1600 agreements on 1 January 2010, access to all third-party payer agreements negotiated General Optics by which the franchisee manages itself monitoring) as well as IT expertise with proprietary software.
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