read on the site www.directgestion.com February 17, 2011
Planted, gardening Spaniards
16/02/2011
Group Jardiland first French network of nurseries, celebrated its successful growth strategy in Europe which remains a key step in Spain. Development Iberian relaunched in 2009 is now bearing fruit with 3 new offices in Zaragoza, Valencia and Pamplona. The goal is to create a network of more than 30 stores by 2015, doubling sales and achieve a turnover of over 100 million euros in Spain and Portugal.
With its European ambitions, the Group pursues a strategy Jardiland conquest in Europe and especially in Spain where the brand holds the largest market share with 10 stores in total.
A leading European
"The international expansion remains a priority for the Group Jardiland. And attracting new franchisees in Spain testifies to the vitality of the brand and our concept Jardiland merchant who both intended to expand. Our Europe-wide illustrated today by our strength in Spain, despite a difficult economic environment.
To thank all the store managers of the Group and welcome the English performance, we decided to hold our annual convention in Barcelona. It is also an opportunity initiate a signal to European entrepreneurs wishing to join a strong and growing group. "Said Guilhem Porcheron, Group Chief Executive Jardiland.
Quality Jardiland travels well out of France's answer
Jardiland brand with its different businesses enables European consumers to revisit the world of plants and animals. Since 2008, the Group was able to measure the dynamics of consumption of the Spaniards on these sectors, even in times of crisis. In this context, customers are looking to relax in a protective environment, the wider the garden, interior and exterior, which remains a haven. In a market less structured than in France, with Mediterranean typicity strong Jardiland can adapt its concept to a demanding clientele to local expectations.
About Group Jardiland
Faithful to its principles of responsible gardening which guarantees respect for the environment throughout the process of culturing, the Group operates more than 700 Jardiland hectares of nurseries across four production sites in France.
The group has 218 stores worldwide with the following breakdown: 203 in France, 2 in the overseas territories, 1 in Belgium, 1 in Switzerland, 10 Spain, 1 in Portugal.
Turnover is 800 million euros in 2010, the Group has approximately 5,000 employees. Jardiland will celebrate its 30th anniversary in 2012.
For all of its stores, the Group provides key support functions include: business expertise and support to trade, research real estate, architecture and development, funding applications, marketing, purchasing, communication, human resources and management.
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