read on the newspaper's website LSA February 24, 2011
Fnac store is testing a flow station in Valencia, Spain
The February 23, 2011 After San
Francisco there is a score days before and one week in Stuttgart, Retail Tour heading in collaboration with the blog of Frank Rosenthal, Retail and distribution, stops in Valencia, Spain's third city, a focus on a single store. This, indeed, in the mini mall of the new AVE train station for fast connections between Valencia and Madrid, Fnac is testing a concept compact flow for places (stations, airports, major roads ...), in the Fnac Express.
Fnac Express is a convenience store, a sort of Mini Fnac plus the press and of course an assortment reduced number of references and oriented before all about mobility (books, DVDs, mobile phone accessories you gifts, Moleskine corner ...) A concept that could be duplicated everywhere in France (airports, railway stations, tourist flow, shopping centers). Fnac need to find new avenues for growth and expand its fleet. Also a way for teaches to become (a little) a sign of everyday life. Relay may be less alone in the coming months.
Notice LSA
This initiative is doubly symbolic. first few months since the reinvestment of French distributors in Spain. The country is however much more impressed by the economic crisis (+ 20% unemployment!) That France, especially because of a huge housing bubble, but traders expect a recovery in consumption between 2011 and 2013, while taking advantage of property prices become Much more reasonable. Fnac thus expects to open 11 superstores by the end of 2015 (20 today). Sephora Foir'Fouille, Jardiland, Cóctel (Vivarte), to name a few are on the offensive.
This test is particularly emblematic of efforts by most distributors today for a stronger foothold in the scene flow: both major roads (with drives), that large cities (all convenience stores have seen their copies over the last three years as stations, airports or subway stations.
Jerome Sydney
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