read on the newspaper's website LSA February 16, 2011 Belle
years 2010 for French perfume
On February 15, 2011 by Camille Harel
Despite disappointing results at the end of the year, French perfume renewed growth in 2010 with a recovery in consumption of fragrances and cosmetics under the impulse of anti-aging makeup and novelties. According to NPD Group, perfumes and cosmetics, sold in perfumery, recorded a growth of 3% in 2010 to a turnover of 2.8 billion euros.
Because of a dominant position in France (65% of sales in perfumery), the category of perfumes, which rose 2% in 2010 alone generates half the revenue of the selective beauty industry, 1.9 billion euros. However, the fragrance market is highly seasonal and the highlight of Christmas 2010 has posted disappointing results. By cons, after several years of decline, the market carefully retouve the path of growth (+2%) with a turnover of 573 million euros, thanks to anti-aging products (+8%). In this segment, the brands have created the news around their flagship product lines. In contrast, body care and sun accuse a big hit with respective declines of -4% and -3%. Finally, make up the rest most dynamic market of the year (+5%).
If all segments are progressing, the largest increases are recorded on the lipstick (+8%) and nail (+42%). Martine Ringwald, Senior Vice President Beauty NDP, "The year 2010 has enabled the market perfumes and beauty to recover from a difficult 2009. Some segments are still suffering but the industry has demonstrated its ability to renew itself and create the new building on the launches of innovative products. "
0 comments:
Post a Comment