read on the newspaper's website LSA February 17, 2011
Winter sales end with a lackluster record
February 16, 2011 by FLORENT MALLET
Professionals paint a rather mixed record of the winter sales, which conclude on Wednesday evening. The Trade Federation Associate (CFA), which surveyed all its members on the subject, notes and 50% of respondents noted a modest increase in their sales compared to sales last year , who had already proved disappointing. Those increases have averaged 8.5%, mainly driven by the sector of home equipment. But 60% of respondents explained this increase by the particularly bad winter sales 2010. 40% of respondents in turn have decreased by 5.5% on average of their turnover compared to 2010. 23% point the finger competition from Internet shopping and 22% explained by bad weather. As for the starting date of the balance results are again mixed: 40% of respondents, particularly from textile, consider the dates too late. Overall, 60% of retailers say they are moderately satisfied with these balances.
The finding is more or less shared by most of the Federations of traders, who announced the result "quasi stability with that of last year . "The first half has been the attention of consumers who expected the 2nd and 3rd markdowns. The second half proved more fruitful, "says Will it. In short, "given the increasing numbers of promotions that bloom throughout the year and maintain balances floating, seasonal sales, which should be exceptional events and festivals, lose their impact."
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