read on the website of L'Union February 19, 2011
Sucx: not enough "Puritan" to Chalons?
Everyone draws on the visual language is fun, but a little too "offset" for some ...
CHÂLONS-en-Champagne (Marne). Châlonnais origin, Laurent Cordier, founder of the sign Sucx to candy stores and trendy pubs offset, wanted to invest a cell of the RI. Tied project, plans and funds from loans, except that the central planners refused. Concept too "sucxy?
THE RI will be deprived of candy. Not to store Sucx the horizon, instead of a beautiful empty cell in front of a glacier closed. However, Laurent Cordier believed hard as iron, had been shot in 3D and plans envisioned a beautiful store in the mall who struggles along. "I knew the problems of RI and was ready to invest over EUR 150 000 for the 100 m2," says creator Sucx, which recently received an estoppel in his hometown. A resounding no Altar, manager of the gallery.
Laurent Cordier, a go-getter who knows full of ideas hyperbien market candy, candy, gum, chewing gum and everything, for giving life to teaches Glups in 1993 with 85 stores in France that he sold before creating it is a little over a year this innovative concept where 16-35 years are targeted. As sugar ...
"The child in short pants became a teenager in jeans, participates in the evenings in discos candy, ice skating rinks. Dynamic people like the lollies and other sweets, this brief is not the customer Kinder, "says one who has opened two pilot stores in Reims in 2010 where it works 100%. As in Brussels, Paris, Troyes, he wanted to offer a modern confectionery Chalons. Home ... salty. There are several months, contacts were established with Altarea, everything seemed to stick at first, except that the communication Sucx seemed too "shock" to our investor partners. "Originally, we did not choose as Suck suck as an Internet search engine you can quickly get surprises but Sucx as sugar. I offered to developers of Chalons to remake another communication and emerged from the collections of flyers, I was even willing to sign a specification, to remove certain products which have attracted and perhaps shocked some, "says Mr. Cordier. But these young women (and young men) who take the language do not seem to match the spirit family that wish to develop responsible commercialistaion free surfaces. They
their tongues
In the old CHV, a shop selling various gadgets including vibrator that bothered anyone, "insists investor trendy candy stores that created the buzz on Capital (M6), TF1 , France Television, Canal +, Fun, NRJ .... The language that bothers to SUCXette? All the spirit of campaign com.
"drawing competitions were organized with the language of pounds of candy to win, we will present an evening organized rink in Reims with the city. I do not understand the welcome I did for Chalons especially as there were jobs created in the key, "Mr. Cordier ends a tad disappointed. On Facebook, competitions are also organized, so it Sucxera everywhere except at Chalons, a city too prudish. Who knows ...
David ZANGA
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